I have been writing media releases and other marketing materials

Recently, I sent out a media release for a company owned by my Vibratory Tub Finishing Machine brother, Scot Morgan.  Scot has been in business for himself for twenty years, and in all that time he had never tried to get the free publicity you just can’t buy – that is, by sending out a media release.And interestingly enough, I have been writing media releases and other marketing materials since 1997, but Scot never really understood what I did for a living or the fact that I have helped hundreds of businesses get free media publicity.  ]

Luckily, that has changed and my recent media release has given him prime time television news coverage, three feature news stories in print (and counting), plus radio time.When Scot was speaking with the television reporter, he casually asked how many media releases they receive each day.  The answer was up to 40 per day in their satellite office but up to 400 per day in the central news room (which is where I had sent it). 

So Scot enquired further and discovered that yes, each media release is read.  And when he asked why his story was chosen – the answer was because it was written so well.  (As you can imagine, I’ll be using that in my marketing material.)So before you send off your media release, re-read it (again) to make sure you’re in line – or on top – of your competition.  Use this checklist so you don’t miss anything:Is your story newsworthy?Do you have a hook that will entice the editor to call?Have you written a great headline that grabs attention?Are the pertinent details (the who, what, where, when, why, and how) in the opening paragraph with less important details following.

Have you included a great quote that succinctly explains why this story is relevant?Have you chosen an appropriate editor?Have you written it in the third person and proof read for spelling and grammar mistakes?Are all your facts accurate?Is it short, sharp, and simple?Have you included your contact information (you wouldn’t believe the number of people who miss this vital step)?And one more thing to ensure your business success…make sure everyone in your family clearly understands what you do for a living and who your ideal client is – it just could be one of them.            

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achmachine comes with a free pair of crimping pliers

It's always exciting when a binding machinemanufacturer releases a new Vibratory Tub Finishing Machine product. Akiles, one of the most successfulcompanies in the document finishing industry, recently put out theiCoil-41, a coil binding machine that's definitely something to getexcited about. Here is a look at its features so you can learn what itcan do for you and decide if it's the right binding equipment for youroffice.

The iCoil-41 is capable of punching up to 15pieces of paper at a time, which is pretty good for this type ofdevice. The punching dies are incredibly durable and can take care ofpoly binding covers. Also, this machine has a vertical punching deviceas well as a side margin control so you'll accurately punch your paperevery time.    This machine is compatiblewith 4:1 pitch color coils, which are also sometimes called spiralcoils. Color coils are great supplies because they come in more than 60different colors. There are also numerous thicknesses available. Youcan bind documents containing up to 440 pages with these supplies, sothey're ideal for both short and long books. 

TheiCoil-41 is equipped with an ergonomic punching handle for comfortableuse. The handle is shaped in such a way that both right- andleft-handed people can use it without any problems. This is terrificbecause it really makes the device extremely user-friendly.      You'llfind that the iCoil-41 is very durable. It's made up of various metalparts so you'll be able to get a lot of use out of it. This device evenhas a chip tray that's easy to empty so that when it comes time todispose of your paper bits, they won't end up all over your officefloor.      The iCoil-41 looks terrific thanksto its black and white design. The machine is pretty compact so it willbe easy for you to find room for it in your office. You shouldn't evenreally need to make room for it, which is very convenient. 

Eachmachine comes with a free pair of crimping pliers. This will save you alittle bit of money because crimping pliers are a necessity and theytypically cost around $30.00. You use the pliers to trim and fold upthe ends of the binding coil once it's been inserted into yourdocument. This helps keep the book together so you don't have to takethe time to rebind it.      The iCoil-41 isn'tterribly expensive so it's a great choice if you like the look of coilbinding but don't want to spend too much. Its warranty lasts for onefull year so you'll be covered in case you end up with a defective unit.        The iCoil-41 is a great coil binding machine and it's one ofAkiles' best products yet. From its punching capacity to its ergonomichandle, its modern design to its warranty, this is definitely a devicethat's worth getting excited about. Take a look at the iCoil-41 today.

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This machine contains a multitude of metal parts

Even in this day and age, plastic combbinding remains one of the most popular Vibratory Polishing Equipment Machine Factory document finishing methodsavailable. Tamerica, one of the industry's leading manufacturers,recently put out some new comb binders including the Eco-21. Here's alook at this machine's features and specifications, as well as how itrates on a scale of 1 to 10.      The Eco-21 has reasonably decent punchingcapacity. It's able to process up to 15 sheets of 20 lb. bond paper ata time. This will be great for when you're working with short andmedium-length documents. However, it will take you a while to punchpaper if your document is fairly lengthy. (This could be a problem ifyou have a lot of work to do.) 

Thismachine has 21 punching dies instead of the usual 19. This will allowyou to work with letter-sized paper (8.5" x 11") as well as A4 sheets,which tend to mainly be used abroad, such as in the U.K. The dies aredisengageable and there's an opening throat to make it extremely easyto punch different sizes of paper. You can adjust the side margins andpunch depth as much as you need to.      TheEco-21 is compatible with just about every binding cover available aswell as all sizes of binding combs. (It can even handle GBC ZipBindsupplies.) This means you'll be able to bind books that contain up to450 pages which makes it very convenient. (They'll look great as well.)

Oneof the most appealing things about the Eco-21 is its heavy-dutyconstruction. This machine contains a multitude of metal parts soyou'll be able to get years of use out of it. And even though this is adurable device, it's actually pretty compact. Its approximatemeasurements are 16" (width) x 11" (depth) x 7" (height) and it onlyweighs 21 pounds.      The Eco-21 is high-quality but it doesn't come with a high price. Plus, it's backed by a one-year warranty. Overall, the Eco-21 is one ofTamerica's best comb binding machines yet. This is a very impressiveproduct that would be great for a variety of environments includingschools, office, copy shops, and more.

There aren't a lot a reasonablypriced machines that offer disengageable dies and an open punchingthroat, so that really makes the Eco-21 stand out in its field. Thisdevice is very well-constructed so you'll be able to get a lot of useout of it, making it a terrific investment. The only thing that couldbe problematic with this device is its punching capacity. As mentionedearlier, the capacity is fine for shorter documents but it's not sogreat for longer ones, especially if you're going to be puttingtogether a lot of them. This is something you should consider beforepurchasing the device. If you do decide that the punching capacity isworkable, then you're going to be very pleased with the Eco-21. Take alook at it today to decide for yourself.

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I thought that the case on thismachine might have been made of plastic

Overview:    The DFG EC-2000 is a heavy duty electric spiral coil binding Vibratory Tumbling/Polishing Media Factory machine that is designed for users that are looking for a highquality durable machine but don't need the fully disengageable diesoffered by the E-TitanCoil.Manufactured by the DocumentFinishing Group, the EC2000 is offered at an excellent price pointconsidering its features. In fact it is one of the least expensiveheavy duty electric coil binding machines available on the market.Thismachine is specifically designed to meet the needs of organizationsthat need a heavy duty highly productive binding machine but don't needto bind documents that are longer or shorter than eleven inches.After taking the EC2000 out of the box one of the firstthings that I noticed was how heavy and durable this machine is.

Fromlooking at pictures on the internet, I thought that the case on thismachine might have been made of plastic. However, the body and case ofthis machine are actually made of heavy die cast metal components. TheEC-2000 uses the same heavy duty case and design as the more expensiveE-Titan Coil, it just doesn't have disengageable dies.Intesting the punch on this machine I was able to punch up to twenty fivesheets of 20lb paper. However, this was a fairly tight fit. I wouldprobably recommend punching between twenty and twenty-two sheets ofpaper at a time. This is actually a very good punching capacity for amachine of this type and should offer excellent productivity for mostmedium and large sized organizations.The EC-2000 includes apair of spiral coil crimping pliers in the box with the machine.

Thesepliers are designed to cut and crimp the ends of your coil so that thespirals do not spin back off of your bound documents. It is great thatthis machine includes a pair since they cost about $30 if you have tobuy them separately.In addition to the heavy duty electricpunch, the EC2000 also includes a number of other great features. Ithas a document measuring device built into the right side of themachine and a depth of punch margin control on the left side of themachine. It also has a spiral coil inserter on the top of the machineand a foot pedal switch to activate either the punch or inserter.    Weaknesses / Limitations:    The major limitation of the EC2000 and the reason why itcosts considerably less than some other electric coil binding machinesis the fact that it has no disengageable dies. This simply means thatit is not possible to stop any of the individual pins from punching.This may not seem like it is a big deal. However, this fact makes italmost impossible to punch any size of document other than eleveninches using the binding machine. Truthfully, the machine can punchalmost any length of document.

However, without disengageable dies,your pages will end up with a half hole on the edge of your documents.This does not look professional and the holes are so close togetherthat it is virtually impossible to avoid.The EC-2000 has abuilt in electric coil inserter. However, the inserter on this machineis more difficult to use than some of the other coil inserters that Ihave used. For starters, it only has one roller instead of two and theroller is only six inches long. Many other coil binding machinesinclude dual rollers that extend the entire length of the machine.Using two longer rollers is easier for inserting coils than using oneshorter one. Plus, the roller on the EC2000 is located on the top ofthe machine. This design forces you to lift the pages of your documentup to the roller, adding time to the inserting process. The inserterstill works fine, it is just more difficult to use than other coilinserters that I have evaluated.This machine uses a footpedal to activate the punch and the coil inserter. However, the footpedal is not nearly as heavy duty as the other components used on thismachine.

The foot pedal is the weakest link in this machine and considering that it will need to be stepped on hundreds and thousandsof times this is somewhat concerning. This means that it may need toeventually be replaced.    Recommendation:  Fororganizations that only need to bind letter sized documents, theEC-2000 is an excellent choice. Although it cannot handle legal size,A4 or half letter sized sheets, this machine has all of the otherfeatures included in far more expensive binding machines.Ithas a heavy duty electric punch, a built in coil inserter, a depth ofpunch margin control and even comes with a pair of coil crimpers.All of these things make the EC2000 an excellent choice for medium and large sized organizations.Thereare certainly better machines available on the market. However, thismachine provides an excellent value for your money provided that youcan live with its limitations.

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This can help you reach your fitness goals at a more rapid rate

Many people wonder how  elliptical machine workouts can help Vibratory Finishing Machine. There are many benefits of  elliptical machine workouts that can not only help you get into shape, but also encourage the most unenthusiastic person about exercising. Elliptical machine workouts have many benefits, and unlike using weights and other types of exercise equipment, elliptical machine workouts are much easier on the body. Elliptical machine workouts do into require any special equipment, skill or fitness requirement, which makes elliptical machine workouts universal. Because of this reason alone, it is now wonder that  elliptical machine workouts are becoming so popular. 

One of the greatest features about  elliptical machine workouts is that they are low impact. This takes a big burden of strain away from your exercises and also helps  elliptical machine workouts more user friendly. Due to the low impact,  elliptical machine workouts are very safe, as there is a very low chance that you will not injure any part of your body. This is especially useful for people who are new to exercising and are not in full exercise shape, and this makes  elliptical machine workouts user friendly for older aged adults. It may be surprising to some, but due to the low impact, elliptical machine workouts actually can burn more calories then form doing regular fitness routines.

This can help you reach your fitness goals at a more rapid rate. Another benefit of elliptical machine workouts is the lower perceived exertion that you feel after a workout. This may mystify some, however elliptical machine workouts really do seem easier and you are working just as hard as if you were doing any other exercise, if not harder. Elliptical machine workouts accomplish this because they copy the natural movements of your body. By doing this, elliptical machine workouts seem easier making it easier to provide a hard workout without it feeling like it is so hard. There is a caution point to this however. You must remember to not over strain your body. Some elliptical machine workouts seem very simple because some machines provide a lower impact then the average machine.

For this reason, you want to be sure to keep your elliptical machine workouts at a moderate level and time period. This will help you not work your body to hard and over strain it.     Depending on what type of machine you have, you can make your elliptical machine workouts into full body exercises. This is a great benefit, and even though not all machines provide a full body workout,  elliptical machine workouts still provide the highest calorie burn in the shortest amount of time. So regardless of what type of machine you have,  your elliptical machine workouts can be done quickly while still maintaining effective results.      Elliptical machine workouts also provide interval training. With elliptical machine workouts you can use different resistance levels and sometimes even different elevation levels to change your workout. This can help you build and lower different workout challenges to your elliptical machine workouts which makes elliptical machine workouts easily customizable.      As you can see, elliptical machine workouts are easy and offer many benefits that other exercise machines and fitness programs do not offer.  Elliptical machine workouts are great for all ages, fitness levels and body types. Because of all the great features and benefits that elliptical machine workouts provide, it is no wonder that elliptical machine workouts are becoming so popular.             

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