The content will need some variety to attract and retain an engaged target audience

Financial service providers and social media marketing agencies have always considered social Wholesale Vibratory Tub Finishing Machine Manufacturers media to increase brand awareness, user engagement, and reach out to new and existing clients. However, figuring out what to include in a social media content calendar can be quite a challenge. As different social platforms need different stories and posting frequencies to have the desired impact, the content will need some variety to attract and retain an engaged target audience.

Simply posting the same kind of content over and over again will get people bored very soon on social media.Depending on the social media marketing goals and strategy, nature, frequency, and targeting, posts will often have to be tweaked and it is wise to have a list of diverse content ideas which can be leveraged to meet specific marketing goals and objectives. Mentioned below are a few content ideas applied by social media marketing agencies in Dubai for financial services providers to break the ice and build awareness among customers, and develop trust and confidence to become brand loyal.

COMPANY UPDATESThe most obvious idea and perhaps one of the most common ways financial service providers use social media is to share company updates. Whether you’ve just launched your new product online, held an exciting real-world event, or participated in a cutting-edge conclave, the right way to begin or revive your social media content is by sharing it on Facebook, Twitter, and other social profiles. Such posts add a personal touch and human warmth to the brand, especially with photographs or videos.SURVEYS & POLLSPolls are always an interesting way to know your audience’s opinion and feedback on a particular topic or product. Brands could ask them, users, to take part in a quick survey by having a link to a quiz created on a platform like SurveyMonkey, or, through platforms like Facebook where there are in-built tools that allow users to participate in polls quickly, and easily (without having to leave the platform).EVENT INVITATIONSBuild awareness by inviting customers to exciting new events or upcoming seminars.

Promoting similar activities and events on social media can help your increase existing user engagement and new followers, by boosting sign-ups or branch visits through a compelling invitation/call-to-action.TAGS & SHOUT OUTSMost often, people do not appreciate being tagged on public posts and promoted content. However, as a financial planner or adviser, there are certain occasions when a shout-out can work wonders, especially if your follower(s) shares an interesting article about you, or when you share the link and publicly thank and acknowledge the follower. Shout-outs can also be given to new office joinees and interns as a fun way for customers to know about new faces and the team on social media.

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I have been writing media releases and other marketing materials

Recently, I sent out a media release for a company owned by my Vibratory Tub Finishing Machine brother, Scot Morgan.  Scot has been in business for himself for twenty years, and in all that time he had never tried to get the free publicity you just can’t buy – that is, by sending out a media release.And interestingly enough, I have been writing media releases and other marketing materials since 1997, but Scot never really understood what I did for a living or the fact that I have helped hundreds of businesses get free media publicity.  ]

Luckily, that has changed and my recent media release has given him prime time television news coverage, three feature news stories in print (and counting), plus radio time.When Scot was speaking with the television reporter, he casually asked how many media releases they receive each day.  The answer was up to 40 per day in their satellite office but up to 400 per day in the central news room (which is where I had sent it). 

So Scot enquired further and discovered that yes, each media release is read.  And when he asked why his story was chosen – the answer was because it was written so well.  (As you can imagine, I’ll be using that in my marketing material.)So before you send off your media release, re-read it (again) to make sure you’re in line – or on top – of your competition.  Use this checklist so you don’t miss anything:Is your story newsworthy?Do you have a hook that will entice the editor to call?Have you written a great headline that grabs attention?Are the pertinent details (the who, what, where, when, why, and how) in the opening paragraph with less important details following.

Have you included a great quote that succinctly explains why this story is relevant?Have you chosen an appropriate editor?Have you written it in the third person and proof read for spelling and grammar mistakes?Are all your facts accurate?Is it short, sharp, and simple?Have you included your contact information (you wouldn’t believe the number of people who miss this vital step)?And one more thing to ensure your business success…make sure everyone in your family clearly understands what you do for a living and who your ideal client is – it just could be one of them.            

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achmachine comes with a free pair of crimping pliers

It's always exciting when a binding machinemanufacturer releases a new Vibratory Tub Finishing Machine product. Akiles, one of the most successfulcompanies in the document finishing industry, recently put out theiCoil-41, a coil binding machine that's definitely something to getexcited about. Here is a look at its features so you can learn what itcan do for you and decide if it's the right binding equipment for youroffice.

The iCoil-41 is capable of punching up to 15pieces of paper at a time, which is pretty good for this type ofdevice. The punching dies are incredibly durable and can take care ofpoly binding covers. Also, this machine has a vertical punching deviceas well as a side margin control so you'll accurately punch your paperevery time.    This machine is compatiblewith 4:1 pitch color coils, which are also sometimes called spiralcoils. Color coils are great supplies because they come in more than 60different colors. There are also numerous thicknesses available. Youcan bind documents containing up to 440 pages with these supplies, sothey're ideal for both short and long books. 

TheiCoil-41 is equipped with an ergonomic punching handle for comfortableuse. The handle is shaped in such a way that both right- andleft-handed people can use it without any problems. This is terrificbecause it really makes the device extremely user-friendly.      You'llfind that the iCoil-41 is very durable. It's made up of various metalparts so you'll be able to get a lot of use out of it. This device evenhas a chip tray that's easy to empty so that when it comes time todispose of your paper bits, they won't end up all over your officefloor.      The iCoil-41 looks terrific thanksto its black and white design. The machine is pretty compact so it willbe easy for you to find room for it in your office. You shouldn't evenreally need to make room for it, which is very convenient. 

Eachmachine comes with a free pair of crimping pliers. This will save you alittle bit of money because crimping pliers are a necessity and theytypically cost around $30.00. You use the pliers to trim and fold upthe ends of the binding coil once it's been inserted into yourdocument. This helps keep the book together so you don't have to takethe time to rebind it.      The iCoil-41 isn'tterribly expensive so it's a great choice if you like the look of coilbinding but don't want to spend too much. Its warranty lasts for onefull year so you'll be covered in case you end up with a defective unit.        The iCoil-41 is a great coil binding machine and it's one ofAkiles' best products yet. From its punching capacity to its ergonomichandle, its modern design to its warranty, this is definitely a devicethat's worth getting excited about. Take a look at the iCoil-41 today.

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