The content will need some variety to attract and retain an engaged target audience

Financial service providers and social media marketing agencies have always considered social Wholesale Vibratory Tub Finishing Machine Manufacturers media to increase brand awareness, user engagement, and reach out to new and existing clients. However, figuring out what to include in a social media content calendar can be quite a challenge. As different social platforms need different stories and posting frequencies to have the desired impact, the content will need some variety to attract and retain an engaged target audience.

Simply posting the same kind of content over and over again will get people bored very soon on social media.Depending on the social media marketing goals and strategy, nature, frequency, and targeting, posts will often have to be tweaked and it is wise to have a list of diverse content ideas which can be leveraged to meet specific marketing goals and objectives. Mentioned below are a few content ideas applied by social media marketing agencies in Dubai for financial services providers to break the ice and build awareness among customers, and develop trust and confidence to become brand loyal.

COMPANY UPDATESThe most obvious idea and perhaps one of the most common ways financial service providers use social media is to share company updates. Whether you’ve just launched your new product online, held an exciting real-world event, or participated in a cutting-edge conclave, the right way to begin or revive your social media content is by sharing it on Facebook, Twitter, and other social profiles. Such posts add a personal touch and human warmth to the brand, especially with photographs or videos.SURVEYS & POLLSPolls are always an interesting way to know your audience’s opinion and feedback on a particular topic or product. Brands could ask them, users, to take part in a quick survey by having a link to a quiz created on a platform like SurveyMonkey, or, through platforms like Facebook where there are in-built tools that allow users to participate in polls quickly, and easily (without having to leave the platform).EVENT INVITATIONSBuild awareness by inviting customers to exciting new events or upcoming seminars.

Promoting similar activities and events on social media can help your increase existing user engagement and new followers, by boosting sign-ups or branch visits through a compelling invitation/call-to-action.TAGS & SHOUT OUTSMost often, people do not appreciate being tagged on public posts and promoted content. However, as a financial planner or adviser, there are certain occasions when a shout-out can work wonders, especially if your follower(s) shares an interesting article about you, or when you share the link and publicly thank and acknowledge the follower. Shout-outs can also be given to new office joinees and interns as a fun way for customers to know about new faces and the team on social media.

Megosztás a facebookon